Asia Vietnam

The Reality of Hanoi: When a Street Was a Shop Sign

A shop can change what it sells. Changing the name of the street above it is a rather bigger undertaking. In Hanoi's Old Quarter, the old trades are written on the signs over the doors: sometimes the goods are still there, sometimes the shops have moved on. You can read a street name as a shop sign, provided you remember that the shop may no longer agree with it.

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A Map Made of Shop Signs

Look up at a sign on a corner, then look through the window beneath it. The name Hàng Bạc points to silver. Down another street, Hàng Mã refers to paper offerings. The repeated word hàng means merchandise; what follows tells you what the street traded. You do not need a museum label to begin reading the old commercial map.

The district is traditionally called the ‘36 streets’, but that is a saying, not a dependable street count. Accounts differ over whether the number belonged to guild districts or stood for a more general idea of ‘many’. Today’s Old Quarter contains far more streets than the phrase suggests. I would not try to make a literal inventory match the old expression.

Each trade traditionally kept a communal house, a đình, for the patron of its craft. On Hàng Bạc, the silversmiths’ house is still there.

Silver on the Sign, Other Goods in the Window

Hàng Bạc is the silver street, but the shop windows no longer form a continuous display of silverwork. Jewellery survives among businesses selling other goods. The name has held its position more firmly than the trade it describes. A visitor reading the sign and expecting nothing but silversmiths would be relying on a rather old directory.

The earlier trade had several jobs within it. Silversmiths from villages outside Hanoi, including Châu Khê, settled here. Craftsmen cast silver ingots and made jewellery; money-changing belonged to the same commercial street. Silver was cast, worn and exchanged on the same street, and the metal’s name on the sign covered the lot.

The Kim Ngân communal house is the harder thing to overlook. Its name means ‘gold and silver’, and it remains on Hàng Bạc after the surrounding shopfronts have changed. Rather than count surviving silver shops, I would spend some attention on the building. A guild could commission a communal house for its craft patron, making a home for the trade that was more permanent than a counter full of goods.

The courtyard of the Kim Ngân communal house on Hàng Bạc, with painted figures either side of an incense urn
The Kim Ngân communal house, still on Hàng Bạc. Photo: Christophe95 / Wikimedia Commons, CC BY-SA 4.0.

Paper Goods With a Shorter Life in Mind

On Hàng Mã, the sign and the stock still have plenty in common. Paper houses and paper cars appear among goods made as offerings to ancestors. They are not miniature furnishings intended for a shelf. The paper objects are made to be burnt as part of a ritual offering. It is a shop with a particularly definite understanding of what will happen to its merchandise.

The street’s name also reaches beyond the street. The term đồ hàng mã is used for paper votive goods more generally. Here, the commodity on the sign has given its name to a category of things made and sold elsewhere as well. On Hàng Mã, the dictionary entry is still out on the pavement.

Before the Mid-Autumn Festival, the displays change character. Paper lanterns sit alongside masks and children’s toys, with electronic lanterns among the traditional ones.

The Hammer on Hàng Thiếc

Hàng Thiếc is the tin street. Before you inspect what is hanging outside a workshop, listen. The sound of metal being hammered has not entirely left these shopfronts. VnExpress has described Hàng Thiếc as a street that has stayed true to its name; that is a newspaper’s verdict, but the work behind it is visible enough. Makers still shape household goods at the fronts of their shops, sometimes on the pavement itself.

Hàng Thiếc in an early colour photograph: low shopfronts with awnings under flowering flame trees and a rickshaw at the kerb
Hàng Thiếc, the tin street, about a century ago, in an autochrome by Léon Busy. Photo: Musée départemental Albert-Kahn / Wikimedia Commons, CC0.

Tin boxes, watering cans and burners for votive paper belong to the work described in accounts of the street. A piece of sheet metal changes under a hammer, while a finished container waits near the doorway. On this street the difference between manufacturing and selling can be small enough to fit inside the shopfront. The trade is not merely remembered on a sign over the entrance.

Not everything on display has necessarily been made behind the door beneath it. Some shops have goods made outside Hanoi; at other doorways, a hammer still hits metal.

The Shop Is Not the Whole House

A shopfront in the Old Quarter can give a misleading impression of the space behind it. The traditional ‘tube house’ presents a narrow face to the street, then continues deep into the plot. From outside, you see a door and a strip of building. The rooms behind it have to be discovered by walking through it.

A restored house on Mã Mây lets that journey happen. The front once served a family herbal medicine business. Behind it, separate buildings are divided by small open courtyards that admit light and air. Walking back through the rooms, you go from commercial space to domestic space without leaving the property. Upstairs is an ancestral altar. The courtyards do a practical job that the narrow street frontage cannot do by itself.

A wooden gallery and tiled roof around an inner courtyard of the restored heritage house on Mã Mây, Hanoi
One of the inner courtyards of the heritage house on Mã Mây. Photo: Christophe95 / Wikimedia Commons, CC BY-SA 4.0.

The house has been restored and presented as a heritage building. Sources disagree over exactly when it was built, so a precise construction year would do little to improve the visit. The sequence of rooms is clearer evidence of how the building worked: a counter near the street, then spaces for a household farther inside.

On Mã Mây the herbal shop kept its counter at the front, where customers could see it. The sign above a shop could tell a customer what was sold there; it could not tell anyone how the family lived behind it.

Hanoi

PenguFly Editorial

Independent travel reporting, practical airport guidance, and destination research from the PenguFly editorial team.

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